Jan 12
Tags: Google, google plus, search engine land, search results, social network
The long-standing and persistent accusation that Google unfairly uses its search engine to promote its other online services is once again in the spotlight, triggered by new social search functionality the company is rolling out this week that more tightly links its search engine with its Google+ social networking site.
The complaints have come from different quarters, including competitors and industry experts, and have focused on various arguments, but at bottom all charge Google with using its dominant search engine to deliberately boost Google+’s popularity, by giving Google+ pages and profiles an artificially prominent position in result pages.
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